Universal coffee

This is a complex project, an exciting journey lasting months, an exploration of concepts, flavours, and desires.

We listened, observed, and tasted the founders’ vision, the team’s experience, the experts’ words, and the consumers’ needs—a kaleidoscope of stories and passions that gave birth to a promise: change.

Transforming a historical symbol into a new, fresh and contemporary brand. An evolution that looks to the future without forgetting its roots. An evocative image that encapsulates the essence of coffee: an experience to be lived with all the senses.